LOW CAF
04
COFFEE PLANT SELF-INITIATED CASE STUDY
2026
LOW CAF is Coffee Plant's answer to specialty coffee lovers who want to cut back on caffeine without sacrificing flavour. It's a permanent line of four distinct blends with ~70% less caffeine.
Tasked with distilling Coffee Plant's brand identity into an internal pitch for senior decision making — translating consumer pain, market data, and lab science into one coherent argument for a new category.
I built the Internal Strategy Presentation around a single, honest insight: people don't want to drink less coffee. They want more freedom.
Client:
COFFEE PLANT SELF-INITIATED CASE STUDY
Date:
2026
Role:
