Arachne

Arachne is the visual identity for a dream-like single by Gdańsk-based vocalist O.Lu — a bittersweet song caught between longing and self-reliance, ending on a quiet note of hope:
“it was a good day.
better, though — if you were here.”

Tasked with translating that emotional arc into a complete visual world — from concept through to the audience’s feed. I led the visual concept and directed the photo session, then handled retouching, cover design,
on-stage screen visuals, printed promo materials (postcards, stickers),
and the social media and Spotify campaign.